Independent UX & AI consulting for
websites, apps & branding
Introduction
I work as an independent UX and AI consultant, partnering directly with founders and teams to shape what you ship and how it shows up in the world. That means websites that tell a clear story, apps with flows people can follow, and branding that ties the whole experience together.
AI belongs in the workflow where it earns its place: exploring directions faster, drafting and structuring content, and pressure-testing ideas before you sink build time. You still get taste, judgment, and craft, with less friction between “we should” and “we shipped it.”
One thread from brand to interface, so your site, your app, and your story feel like the same product.
About Melvin Hogan
I'm Melvin Hogan, the "M" in the logo above. With 20+ years in UX and product, I focus on website creation, app creation, and branding for clients who want a senior partner in the room, not a generic deck. Read more about how I work and who I've helped.
About my practiceServices
Websites & digital presence
Structure, narrative, and UX so your site converts attention into trust and reflects how you actually work.
Apps & product UX
Flows, IA, and interface clarity for web and mobile, so your product feels obvious to the people who rely on it.
Branding & story
Voice, visual direction, and consistency across touchpoints, so your brand reads as intentional, not improvised.